Case
Dior Beauty
Increasing brand positioning of Dior Beauty with a dedicated PR track: A 12-page fashion editorial, a front-cover and a press event.
Services
Public Relations
Dior Beauty wanted to increase their brand positioning on the Danish Market, and ultimately drive more sales locally.
Strategic Match-making: Matching Mathilde Gøhler and Dior, and utilizing the intersection of branding both ways
Narrative Direction: Incorporation a strong narrative around Paris, Dior Beauty, Dior Couture that would bring value for the press: a 12 page spread and front cover
Momentum Design: Making Mathilde Gøhler friend of the House of Dior and bringing the news in Danish press.
Launching the front cover on The French Embassy.
Multi-platform orchestration: Across print, online and social.
Related
Projects
