Case
Augustinus Bader
Services
Public Relations
AB was seeking a strong local partner to help them grow the region and make informed decisions on retailers and brand association.
Solution
Key was to have a strong reputation strategy, a curated community and strong key-messaging in The Nordics.
At first the KPI’s were very much about:
Awareness and relationship building
Growing in to product awareness and relationship gate-keeping.
Result
Narrative Direction: From emerging brand to established industry voice: accelerating credibility
Strategic Match-Making: Building authentic credibility and hype: Building exponential reach without paid investment
Multi-platform Orchestration: Media precision: turning visibility into value
Brand-safety: A controlled hype that drove sustainable growth. Creating hype while protecting long-term equity.
Measurements and reporting: Creating a growth infrastructure rather than a simple communication plan.
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