L’Oreal has decided do more influencer marketing over the coming years. One of the strategies we implemented was having influencers on their packaging for Garnier in 50 countries and showcasing video interviews and image campaigns with the chosen faces. We did the casting and negotiation for Garnier for their Truly Blonde activation based on cool Scandi girls with a beautiful blonde hair. “A part from an exceptional quality: We are aiming for partners that are flexible and can navigate in a complex environment. That’s why we really enjoy creating campaigns with Social Works - they are ticking all our boxes and expectations. - Brand Manager Garnier and L’Oreal Paris”