From premiere to experience.
The ObjectivesYear & Services
Client
Amazon PRIME
Year
2025
Service
Social-First Event / PR / Creator collaborations
The Challenges
Amazon's first-ever Danish fiction series needed more than a traditional premiere. In an increasingly crowded streaming market, the challenge was to create genuine excitement and cultural relevance among 25–45-year-old audiences without relying on paid media alone.
Our Approach
We didn't just launch a series. We created a reason to talk about it.
We reimagined the traditional premiere as a social-first experience, designed to live far beyond the event itself.
Creators weren't simply invited to attend. They were central to the strategy turning an exclusive premiere into content that could reach audiences at scale.
From the setting to the smallest details, every element was designed with shareability in mind. And every creator was briefed to bring the series' universe to life, rather than simply document the event.
Results.
+20 mill. total imp.Across PR and social. Slangedræber held the #1 spot on Prime Video for 4 consecutive weeks after the premiere.