From premiere to experience.
The ObjectivesYear & Services
Client
Amazon PRIME
Year
2025
Service
Social-First Event / PR / Creator collaborations
The Challenges
Amazon's first-ever Danish fiction series needed a launch that could cut through a saturated streaming market. Traditional premieres had declining impact and limited reach - and the competition for attention in the feed had never been fiercer.
The Brief
The task: build real hype among 25–45-year-old streaming users, without relying on paid media alone.
Our Approach
We turned the premiere into a social content platform. Instead of a closed PR event, we engineered a share-worthy experience - where creators weren't guests, they were the primary distributors.
Every detail of the set was designed to maximize content value, and every creator was briefed to amplify the series' universe, not just the premiere itself.
Results.
Here’s some of the fruits of our labor.
+20 mill. Total imp.Across PR and social. Slangedræber held the #1 spot on Prime Video for 4 consecutive weeks after the premiere.