Nominated for a Danish Digital Award
Matas - when Christmas went live.
The ObjectivesYear & Services
Client
Matas
Year
2025
Service
Social-First Event / Social Live / Creator collaborations
The Challenges
Christmas is Danish retail's noisiest season. One in five Danes call it stressful. Every brand shouts louder. So, how do you cut through the noise?
The Brief
Win Christmas
Our take
Don't push offers. Build a show. Don't chase purchases. Earn attention. Don't inspire from a distance. Be the moment.
‘Det Store Gaveshow’ turned the Christmas gift hunt into Denmark's most-watched live entertainment of the season - hosted by Matas.
What we are did.
Live broadcast. We created a 60-minute show built feed-first, hosted by TV personality Rasmus Botoft and YouTuber Loke Lund, streamed simultaneously across Facebook, Instagram, TikTok and Snapchat.
Creator activations. We utilised various relevant influencers as co-hosts, storytellers and distribution channels, plus 150 influencers and Club Matas members joining live in the studio to amplify reach in real time.
Platform tailored content. We developed a 360° content plan built around each platform's strength: short-form entertainment on TikTok and Snapchat, community dialogue on Instagram, live scale on Facebook.
Always-on commerce univers. We created a digital magazine on Matas.dk turning hosts' and influencers' gift picks into shoppable inspiration, supported by Club Matas competitions, newsletters and push notifications.
Let’s Work Together
Hi! I’m Kasper - one of the founders here at Social Works. I would love to get together for a talk. So, don’t hesitate to write me if you’re curious to know more about our work.
-- kasper@social-works.com