Social Works signs YouTube-trio ‘Bedøvende’.
The signing marks a strategic step in Social Works’ ambition to represent some of Denmark’s strongest ‘commercial’ creator profiles.
Social Works is proud to welcome YouTube trio Bedøvende, consisting of friends Ali “AK”, Benjamin “BK” Mensah and Jonas “JG”.
Together, they have built one of Denmark’s most popular comedy universes on social media, entertaining hundreds of thousands of followers with their distinctive mix of friendship, sharp observations, wild stories and everyday debates.
Bedøvende publishes a new YouTube video every Sunday. The trio is also behind the independent Bedøvende Podcast and the DR LYD podcast Galt Nok. In addition, they perform across Denmark with their own live Bedøvende Talkshow.
Each member brings a distinct personality to the group. Together, they have created a universe with its own language, dynamic and sense of community-one their audience does not simply follow, but genuinely feels part of.
A strategic signing for Social Works.
The signing of Bedøvende is an important step in Social Works’ ambition to represent more creators who combine a strong cultural position with clear commercial potential.
Demand for credible creators with distinctive, independently built universes is growing. Brands are increasingly looking for profiles who can offer more than reach-creators who can entertain, engage a community and make commercial partnerships feel relevant to their audience.
Bedøvende represents exactly that kind of creator brand.
“Bedøvende has built something you cannot simply buy: a strong community, a recognisable universe and a chemistry that people genuinely want to be part of. They are culturally relevant, creatively ambitious and commercially compelling - which makes them a perfect signing for us.”
Kira, Social Works.
Social Works’ role is not to polish Bedøvende or change what already works. It is to help the trio develop their universe, create stronger strategic and commercial opportunities, and build a long-term foundation for continued growth.
“We have built Bedøvende from the ground up, so finding a partner who understands our humour, our audience and the way we want to work has been incredibly important to us. With Social Works, we now have a team around us that can help take Bedøvende to the next level - without it ever becoming less Bedøvende.”
Ali, Benjamin og Jonas, Bedøvende.
The signing supports Social Works’ continued development as a social-first agency and partner to both creators and brands. The ambition is to create partnerships that begin with the creator’s own universe—and where commercial value is generated by making brands a relevant part of the entertainment audiences have already chosen to engage with.
We cannot wait for the next chapter.
Welcome, AK, BK and JG.
DET BEDØVENDE HABEBEEEEEEE!
About Bedøvende
Bedøvende consists of Ali “AK”, Benjamin “BK” Mensah and Jonas “JG”. The trio creates comedy entertainment across YouTube, social media, podcasts and live shows.
Bedøvende publishes a new YouTube video every Sunday at 3 p.m. The trio is also behind the independent Bedøvende Podcast and the DR LYD podcast Galt Nok. They perform live with the Bedøvende Talkshow, combining comedy with their familiar podcast format.
Wanna talk collaborations?
Don’t hesitate to reach to me, Kira. I would love to grab a coffee with you and talk some more.
Email: kira@social-works.com
