Social Works behind Saxo*s 2026 ‘Social-First’ strategy.

Written By Jesper Sylvest

“Online bookstore Saxo is moving away from a purely campaign-driven approach and is now building a social-first universe designed to make the brand relevant before the moment of purchase. The strategy was developed together with Social Works.” - Dansk Markedsføring.

Read the full article here: https://markedsforing.dk/artikler/nyheder/saxo-laegger-marketing-om-vil-vaere-kulturbrand-frem-for-kampagneafsender/

Jesper Sylvest
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