Paco Rabanne


During the FIFA World Cup 2018 Paco Rabanne wanted to create a campaign that united all the key players from the competing countries - online. This campaign was a chain where the ball was passed from player to player, showing their favorite trick. #Whosthegod This was a campaign where we wanted the end consumer to play and take part of it. The result was a hashtag filled with many cool stunts and ball tricks from all over the world.