The makeup brand by Giorgio Armani are using influencer marketing to gain a presence on the red carpet at certain events - like Milan Film Festival where they are one of the main sponsors. To elongate the Film Festival Feeling we’ve curated Influencer Masterclasses hosted by an influencer from the Red Carpet and the key makeup artist of Giorgio Armani. Goal was to increase top of mind position with in the influencers and secondly to increase brand awareness btc.